El Mercado Infantil


Chester, J. & Montgomery, K. (2008). No Escape: Marketing to Kids in the Digital Age. Multinational Monitor29(1).

Ironico, S. (2012). The active role of children as consumers. Young Consumers13(1), 30-44. http://dx.doi.org/10.1108/17473611211203920

Jones, S., Mannino, N., & Green, J. (2010). ‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines. Public Health Nutr.13(12), 2111-2118. http://dx.doi.org/10.1017/s1368980010000455

Kurniawan, S. & Haryanto, J. (2011). Kids as future market: The role of autobiographical memory in building brand loyalty. Researcher’s World2(4), 78-82 & 86-88.

Ueda, P., Tong, L., Viedma, C., Chandy, S., Marrone, G., Simon, A., & Stålsby Lundborg, C. (2012). Food Marketing towards Children: Brand Logo Recognition, Food-Related Behavior and BMI among 3–13-Year-Olds in a South Indian Town. Plos ONE7(10), e47000. http://dx.doi.org/10.1371/journal.pone.0047000